A little back story from Jake from the Pyrmont Store
I grew up in Sydney and from an early age I rode a bike to get around my neighbourhood. Riding to high school and uni on a bike was cheap and quick. After high school two friends and I rode to Byron Bay, the absolute best road trip imaginable.
I got my first van after uni, had a couple of kids and my entire transport revolved around the van. My beloved Giant Yukon was given away to Vinnies.
After running a Post Production Film company in Sydney for ten years I decided to take a u-turn and get back to my love of all things on two wheels. I had lost touch with my friendly steed and sitting in a dark room editing was putting on the kilos fast.
An unlikely friend.
During a holiday in Europe in 2009, at the far south west tip of Portugal, I hired an "electric bike" hoping to ride off to a famous lighthouse only accessible by bike. I had no idea what an Ebike was but set off with limited expectations.
Super strong winds swept up the ocean cliffs, but they were no match for my new best friend the Ebike. I zipped to the lighthouse in no time and couldn't believe how fun it was to be back on a bike after years of car use.
SEB is born.One thing lead to another until I decided to open an electric bike shop so that Sydney could benefit from this exciting new form of transport. I really believe the Ebike is the missing link in transport and is set to take the world by storm. So far its looking pretty good. I know I'm feeling fitter than ever before and love to see more and more of my customers out on the road tearing it up, leaving the traffic in the dust.....Get an ebike, it will change your life!
